In today’s digital world, the first contact customers or clients will have with your business is likely to be through the internet. It is as important to make a good first impression online as it is in real life – just like you want to have a nicely designed logo or dress well for an important meeting, you want to represent your business in an impressive, respectable way online.
Here are four helpful tips for representing your business online.
Tip #1 – Keep it professional
The first and most important aspect to making a good online impression is to make sure it is professional, not personal. Aside from maybe a small blurb about yourself or your family on a company website, you want to keep your personal matters isolated from your business matters – which can be trickier than you might think, especially through social media.
If you are a social media user, it is important to keep your private profiles entirely separate from your business’s profiles. Remember that commenting on or sharing posts related to your business will draw customers, clients or colleagues to your private profile and bring attention to your personal online persona. Be cautious of what you post online and how you represent yourself, especially in relation to your business.
One great way to keep your online persona scandal-free is with a headshot from a professional photographer.
Tip #2 – Know your clientele
You should use online marketing tactics that will get the attention of your business’s main clientele.
For example, if your business caters heavily to millennials, using social media posts, trending hashtags and relevant content is a good way to make your business visible. If your target audience is older generations, on the other hand, you may have better reach with more straightforward content.
Remember that language matters. You can adjust your online tone and vocabulary to be more or less formal, depending on the clientele you want to reach.
Tip #3 – Be informative
These days, when there are ads and promotional posts everywhere online, people are suspicious of online content that looks like it is only trying to sell them something.
Experts recommend having a more informative online persona. Post meaningful or helpful content, and be straightforward about the services your business provides. Don’t make your business sound too good to be true. People are more inclined to trust something they come across online if it feels honest and informative.
Tip #4 – Have a professional, attention-grabbing website
Last but certainly not least, you will want to have a website that grabs customers’ attention without being too flashy. Media experts say that most people who visit a website will decide in about 3 seconds whether they want to stay on that page or not. If you want customers to stay on your page, you need to catch their attention right away.
Keep the three tips above in mind when you design your website: it should be professional, targeted toward your clientele, and informative. Bold headlines that make someone want to keep reading are a good place to start.
Professional headshots from Kelly Weaver Photography are a great way to keep your business’s website sharp and professional. Remember, the impression you make online is as important, if not more, than first impressions in real life.